From Vision to Reality: How VISBOOM Lets Me Shape Creativity Without Limits

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In my experience as a creative professional, I have often experienced the friction between creative thinking and implementation. While it is easy to envision new projects, making them a reality is an entirely different difficulty. Early in my professional journey, I mistakenly assumed I could reproduce with my tools (camera, pencil, pen, etc.) what I could envision in my mind. More often than not, however, this simply did not happen for me. The distance between a thought in my mind and an actual photo or film was often frustratingly lengthy. Even after being able to clearly articulate my ideas, the final product did not resemble what had been envisioned in my mind. This created a snowball effect where my diagrams, rough drafts, and lengthy outlines left my collaborators confused and caused delays in production timelines.


When I found out about VISBOOM my whole perspective changed. At first I approached it with some apprehension as I believed it was just another image editing program, however, I soon understood that it was more about communicating my creative ideas. With VISBOOM I would have the ability to create visual representations of concepts I originally did not have the ability to express verbally; therefore, allowing me to provide a clear visual of an idea so that my team would all understand at the same time without needing multiple explanation. Instead of providing multiple long winded descriptions that were open to interpretation, I could provide one visual prompt that provided a variety of different interpretations of an idea, including, but not limited to, varying moods, lighting and atmosphere, etc. As a result, I was able to determine immediately the visual direction my creative idea lines up with the story we intend to tell and this allowed the collaboration between me and my team to be smoother and truly more inspirational.


My experience as a designer for this fashion label illustrates how technology made possible what seemed to be impossible before. We were led to believe that developing cohesive visual representations of 'quiet rebellion' using traditional techniques would prove challenging, if not impossible. By leveraging VISBOOM's capabilities, I could create myriad versions of the same idea extremely quickly. I generated not only three separate visual representations of the same idea, but I could create multiple 'takes' on them, giving the team enough material to visually assess their impressions of the concept.  Instead of having to rely on one person's (the designer's) visual interpretation of 'quiet rebellion', the entire team was able to assess and agree on a collective visual understanding of the concept without the lengthy and often frustrating discussions that often accompany the development of visual communications.


With VISBOOM’s impact, I changed how I worked on campaigns and treated my team. I did not need to be the only source of clarity or direction anymore. It allowed for people to visually create, try different solutions and improve a concept without losing the integrity of the original concept. Now creativity was achieved collaboratively instead of via hierarchy, which gave my team the ability to visually articulate their interpretations, offer modifications, and work together on proposals in real-time. This made the overall creative development process more alive, interactive, and motivating for my colleagues.


An example of this impact can be seen in the way we created a sustainable method of creating campaigns by working with designers and marketers across five different time zones, all with different levels of expertise, tools, and aesthetics. If this type of collaboration had happened prior to using VISBOOM, it would have required hours of updates, misunderstandings, and a very frustrating experience for all involved. However, using VISBOOM, we set an overall visual standard for everyone to work with. Each person could individually develop ideas based on the same visual framework and still ensured their individual submissions worked together cohesively to form a strong, cohesive, and intentional final campaign, even though everyone who contributed to its creation was located on different continents.


VISBOOM has also helped to democratize creativity for me. It has enabled me to create without being constrained by the confines of budgets, resources, or experience. I no longer must rent out studios, hire large teams, or buy expensive props to test concepts. Now, independent artists, small creators, and hobbyists can access many of the same tools that were previously only possible with substantial investment and infrastructure. Therefore, a greater number of individuals are now able to fulfil their vision entirely, resulting in a more level playing field and increased access to all forms of creative expression.


What I've gained from VISBOOM isn't just speed or efficiency; I've rediscovered my joy of experimenting with creative ideas. I can play around with potential concepts without worry about losing time or money. I can develop ideas that may have been previously discarded as too logistically complex. I can freely experiment with light, shadow, mood, and context; however, I'm also discovering so many new ways to view things. Each project I do now allows for continuous exploration, iterations, and development of my creative vernacular.


VISBOOM has essentially changed how I view the process of creation. No longer is creativity something to be endured alone; it’s now part of an ecosystem that is comprised of a shared vision from multiple people. My ideas have developed exponentially due to being expressed and shaped by others. The images that we create are no longer just outputs; they’re also conversations that continue to develop based on the suggestions of other collaborators. Because of this, the process of creating has become much richer, much more complex, and much more rewarding than in the past.


While VISBOOM has not taken my creative abilities away, it has greatly increased my ability to create. It has changed the space between what I want to create in my head and what I can produce in a tangible form. I can now openly communicate my ideas clearly and with complete confidence, I can boldly test the waters and push through boundaries, and I can see my ideas materialize in the way that I intended. I am now able to collaborate with others as I never dreamed was possible in my lifetime. For a creator like myself, tools like VISBOOM are not just a valuable asset; they are a game changer.


Creativity is tangible and has no limits when using VISBOOM. Bringing an image or visualization to the ideas I have sparks from inside myself; creating to help others grow as they create. Seeing your creation and not having to compete against barriers puts me in a different mindset of being able to create freely. Being reminded and aware that my best ideas won't be stagnant but can develop and get better when paired with creating processes and creating environment of collaboration with your best team.

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